Want Transparency on total airfares?
Sabre is the first and only GDS to enable agents to shop and compare airfares including all flight extras.
Introducing Sabre Air Merchandising Suite
Sabre's Air Merchandising Suite leads the industry in providing ancillary solutions that help airlines generate new revenue, while also giving agencies the ability to shop and book these products and services in the global distribution system (GDS). Sabre® is the first and only GDS to offer these merchandising solutions in all distribution channels: online, offline, travel agency and airline direct.
- Attribute-Based Shopping: an industry-first, agents and consumers have the ability to define and select a range of ancillary service options such as seat selection, baggage charges, lounge access, trip insurance, and onboard meals at the time of search. These are then applied to the search, providing a filtered result and enabling shoppers to make quick and easy fare comparisons from a single supplier or comparatively across airlines.
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Airline Unbundling: unbundling allows airlines to differentiate by selling select products and services in addition to the fare. Sabre allows agencies to sell ancillaries such as pre-paid airline seat selection and insurance, at the time of booking. Midwest Airlines, WestJet and United Airlines all use Sabre's air merchandising paid-seat capabilities, enabling agents to book premium seats in via the Sabre GDS. Flybe also uses a similar solution.
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Airline Bundling (Branded Fares): many airlines around the world choose to create fare families or branded fares, each offering specific products and services at different prices. Agencies can book these fare families using Sabre's Branded Fares solution. Qantas, Porter Airlines, and Malaysian currently offer this, with Brussels Airlines and a number of other carriers currently implementing.
Top 5 Benefits:
1) Sabre's Attribute Based Shopping allows agencies to shop and compare airfares based on specific products and services (attributes) offered by the airline, providing more transparency on the total cost of an airfare. It also allows airlines to differentiate their product and drive incremental new revenue. This creates an extremely consumer-friendly approach to shopping for air travel, eliminating the growing complexity and confusion associated with finding the right fare, inclusive of the products and services that an airline offers and a traveller needs. This also eliminates potential airport surprises around things like baggage fees or paying to check-in and pick seats.
2) Sabre's merchandising capabilities make the shopping and booking experience more efficient for agencies and travellers, allowing the shopper to quickly identify the right product, select and pay for the desired additional services, and do this in their traditional shopping workflow.
3) Supporting airlines in their quest to generate new revenues in these continuing challenging economic times. Airlines using Sabre's Air Merchandising solutions have generated millions of dollars of additional revenue following implementation. Airlines will continue to introduce these new fees and alter the sales approaches in an attempt to generate new revenue during an economic downturn, and Sabre is at the forefront of creating and enabling services across all channels: online, offline, direct, indirect, corporate and leisure.
4) Sabre is the first and only GDS to integrate merchandising capabilities into the standard travel agency desktop.
5) Sabre's Branded Fares enable agencies to book fare families in the same way the airline presents these in the direct airline channel, keeping the airline brand consistent across all channels. No other GDS offers this.
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